Chartbeat provides website owners and managers a better way to monitor how a website is doing and what its current status is. Chartbeat features allow users to control content, track the launch of a product or take advantage of an opportunity as soon as it happens. The user dashboard includes iPhone access as well as email and SMS alert features. Notifications are sent the moment a website goes down, slows or receives a sudden traffic spike. Chartbeat also helps users see if their website visitors are actually engaging content to look for areas that might need improvement. The data is provided in detail rather than as a simple quantity of unique visitors. Using Chartbeats allows website owners to learn more about the success of their site and how they can improve the visitor’s experience.
Chartbeat was founded in April of 2009 by Bill Chasen and Jay Ridgeway. The application was intended to provide real time web analytics for website owners. The company is currently based out of New York City, New York. The Chartbeat team remains small, consisting of around five individuals, including the original founders and General Manager Tony Haile and Advisor Jason Calcanis.
Chartbeat offers a service that many other applications offer. The difference is that Chartbeat allows the user to get more in depth. It is easier to see what websites visitors are doing (or not doing) using data collected by Chartbeat. The notification system is also a big plus to keep website owners well informed in any possible site access issues or unexpected traffic changes.
The home screen is visually appealing, clean and easy to interpret. A graph of visitors, with top pages and active visits, is prominently displayed. The engagement section indicates how many website visitors are actively reading, writing on the site, or idle. The Traffic Sources section clearly designates the sources of site hits. Locations indicate where site visitors are from on both a map and list. The Site Performance checks user page load times as well as server load times of the home page. BackType lists tweets or other social media mentions of the designated site.
Users may customize SMS alerts for email or iPhone for immediate notification if site traffic spikes or there are changes in load times.
All of the tools are very clear and intuitive. Developers have integrated several high end technologies to enhance user experiences. Chartbeat is integrated with BackType for real-time conversational searches. The results are listed on the desktop. MongoDB open source database and Google Closure tools are also used in the application.
Chartbeat gives users four membership options to choose from. A Standard membership costs around $10 per month and includes up to 1,000 concurrents, five websites, one extra login and standard support. The Large membership costs around $50 per month and upgrades to include 5,000 concurrents, 20 websites and two extra logins. The XL membership costs around $100 per month and includes up to 10,000 concurrents, 40 websites and three extra logins. The XXL membership costs around $150 per month and includes up to 15,000 concurrents, 60 websites and four extra logins as well as priority support.
Note: Concurrent visits are page views that remain active because a user keeps the page open.
This is a high-powered analytics tool for serious website owners who depend on analytic data for adjusting to trends in site traffic.